Friday, April 27, 2012

Spring into Spring with cupcakes!

Well my little business is starting to grow! :-) I've decided I want to always stay a custom bakery because it offers a more personal relationship with my customers. My long term dream is to have a store front with a kitchen in the back that is only open to the public by appointment only. I want to use the space to do all my baking and to meet with customers for taste testings and consultations. It keeps the setting more personal and allows me to give them my undivided attention.
That being said, I have to get to the point that I'm successful enough to warrant paying a second mortgage on a storefront! So, in the mean time, I'm trying out a new marketing strategy. I'm learning how to use Twitter, Facebook, and Pinterest as a means for getting my name out there. For the most part, though, I'm relying on referrals.
That brings me to today's order! I made cupcakes for a friend's birthday party last weekend and met a very sweet lady that works for a law firm downtown. She mentioned that her office orders desserts monthly for birthdays and special occasions and that she wanted to give me a try this month. What a great idea! How fun would that be to have the opportunity to get creative for the same group of people every month? So, for their first order, I decided to be a little risky and not go with the traditional flavors of cupcakes. Go big or go home!
The result? These delicious Springy cupcakes!! :-) I hope they like them!

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